FAQ

Frequently Asked Questions

 

Do you do "SEO"?

Absolutely, there are 200 factors for ranking on Google and I’ve see many agencies cut-corners and just install a plugin. We go way beyond this. We perform advanced Search Engine Optimization for all of our projects. We look at your online presence as a whole. It must be consistent and precise across everything. We perform keyword research in your area. We optimize every single page on your website to rank on Google. We believe in doing it right the first time.

What do you need to get me a quote for my project?

Something that differentiates me from a lot of freelancers is that I don’t prescribe solutions (or send quotes) until I fully understand the problem you’re facing.

The list of questions I have for anyone looking to kick off a project with me is enormous, and it takes a long time to get that information.

So, after an initial consultation, I start all of my projects with a paid road-mapping session that usually lasts about 2-hours on the phone, with a couple more hours for me to do some market research.

Then—and only then—can I get you a responsible quote for your project.

 

Can you maintain my website?

I offer maintenance and support services on monthly retainer. This can include fixing hacked websites, website errors, changes, adding new features, changing content etc. The cost will vary depending on your needs.

White Labeling?

I become your in-house web designer/developer and you don’t have to worry about hiring a full-time employee! A lot of agencies find themselves turning down work because they don’t have the resources. This allows you to hand-off projects as the demand rises. I have worked on countless white-labeling projects for several agencies. It works out quite well. My goal is delivering extremely high-quality. Many agencies I’ve worked with get referrals because other people see the amazing websites I’ve built for them.

What if I don’t like your designs? How do revisions work?

Typically, 2 design revisions are more than enough for most projects (for context, one revision counts as a round of feedback, followed by discussion and adaptation).

If, after the second round we’re still missing the mark, I can add in more rounds of revisions, though I have to start billing for additional rounds after the second.

This policy is in place to help me keep projects on track.

Why do you have so few projects in your portfolio?

I do a lot of white-labeling (As in I build websites under agencies and they take credit for the work). I have built a lot of websites that are not listed in my porfolio. I’ve been freelancing since 2015 (about 4 years when writing this), though two things keep me from having a huge portfolio:

I only like to feature my work if I’ve typed up a relevant case study; and

I only work with a small number of clients each year.

Keeping my client base small allows me to intimately focus on their projects, though it does limit my capacity to produce case studies.

What’s your process like?

(1) First, I start by asking lots and lots of questions so I can really understand the problem I’m trying to solve.

(2) After we’ve agreed on a high-level solution and roadmap for implementation, I’ll design the new experience for you.

(3) After we’ve agreed on that, I’ll actually build you some code.

(4) Finally, I’ll test it all, train your team, and deploy it for you.

Can you help me update my existing website that another web firm built?

Yes,  I have seen some out of this world website setups but I have always been able to figure things out and accomplish the necessary changes.

How much does a typical project cost?

This is the big one.

Honestly, it’s irresponsible for me to talk pricing before I have any details on your project.

Its much like a doctor giving a diagnosis before a very thorough examination.

Typically, I ONLY work on projects where I can clearly see ROI for the business owner.

I realize many business owners want the best price but this is usually where quality falls off. My goal is delivering results. After all, your website is the face of your company online 24/7/365. Your business should be perceived in the best way possible not the cheapest way possible.

 

What’s your design style like?

I prefer to err on the side of a simple & minimal design aesthetic. I’ve found that the more complexity you try to bake into a site, the less likely it is that it will resonate with your customers.

That being said, that doesn’t mean I can’t tackle complex projects: I’ll just do my best to make the resulting experiences as simple as possible.

Will there be a dip in traffic if I change my site?

Almost always, you will find a slight dip in traffic initially, yes.

This is because (1) search engines need some time to understand your new site structure, and (2) other links you have pointing to your site will need to be redirected.

During our discovery phase, I’ll learn a little about your current marketing strategy to find out what we need to do to mitigate this as much as possible.

How long do projects usually take?

Like project cost, this varies quite a bit, though you should expect that it will take between 2 weeks and a couple of months to complete your project, depending on your requirements.

Do I own my website?

Yes, 100%.

Who is your ideal client?

I’ve worked with quite a few different people in my time as a freelancer: I’m pretty sure I’ve seen just about every weird personality type you can imagine.

That being said, let me describe the type of client who has received the most benefits from working with me:

Already has an established digital marketing pipeline, and is moreso looking to increase visitor conversions than increase traffic.

Their business is currently doing well financially. I’ve found that when this is not the case, it leads to micromanaging, which in turn neuters a project’s potential to move the needle for any business.

They’re incredibly-honest and transparent with the things they do and say.

They trust my recommendations, but push back when they think I’m not seeing something specific to their business.

They’re more focused on results than on intangible success criteria.

They’re outgoing and willing to entertain some friendly banter on the phone while we go through their project.

Ultimately, most projects usually take months to complete, so if we’re not compatible as human beings, it’s going to be a pain to work together.

Do you do "SEO"?

Absolutely, there are 200 factors for ranking on Google and I’ve see many agencies cut-corners and just install a plugin. We go way beyond this. We perform advanced Search Engine Optimization for all of our projects. We look at your online presence as a whole. It must be consistent and precise across everything. We perform keyword research in your area. We optimize every single page on your website to rank on Google. We believe in doing it right the first time.

What do you need to get me a quote for my project?

Something that differentiates me from a lot of freelancers is that I don’t prescribe solutions (or send quotes) until I fully understand the problem you’re facing.

The list of questions I have for anyone looking to kick off a project with me is enormous, and it takes a long time to get that information.

So, after an initial consultation, I start all of my projects with a paid road-mapping session that usually lasts about 2-hours on the phone, with a couple more hours for me to do some market research.

Then—and only then—can I get you a responsible quote for your project.

 

Can you maintain my website?

I offer maintenance and support services on monthly retainer. This can include fixing hacked websites, website errors, changes, adding new features, changing content etc. The cost will vary depending on your needs.

White Labeling?

I become your in-house web designer/developer and you don’t have to worry about hiring a full-time employee! A lot of agencies find themselves turning down work because they don’t have the resources. This allows you to hand-off projects as the demand rises. I have worked on countless white-labeling projects for several agencies. It works out quite well. My goal is delivering extremely high-quality. Many agencies I’ve worked with get referrals because other people see the amazing websites I’ve built for them.

What if I don’t like your designs? How do revisions work?

Typically, 2 design revisions are more than enough for most projects (for context, one revision counts as a round of feedback, followed by discussion and adaptation).

If, after the second round we’re still missing the mark, I can add in more rounds of revisions, though I have to start billing for additional rounds after the second.

This policy is in place to help me keep projects on track.

Why do you have so few projects in your portfolio?

I do a lot of white-labeling (As in I build websites under agencies and they take credit for the work). I have built a lot of websites that are not listed in my portfolio. I’ve been freelancing since 2015 (about 4 years when writing this), though two things keep me from having a huge portfolio:

I only like to feature my work if I’ve typed up a relevant case study; and

I only work with a small number of clients each year.

Keeping my client base small allows me to intimately focus on their projects, though it does limit my capacity to produce case studies.

What’s your process like?

(1) First, I start by asking lots and lots of questions so I can really understand the problem I’m trying to solve.

(2) After we’ve agreed on a high-level solution and roadmap for implementation, I’ll design the new experience for you.

(3) After we’ve agreed on that, I’ll actually build you some code.

(4) Finally, I’ll test it all, train your team, and deploy it for you.

Can you help me update my existing website that another web firm built?

Yes,  I have seen some out of this world website setups but I have always been able to figure things out and accomplish the necessary changes.

How much does a typical project cost?

This is the big one.

Honestly, it’s irresponsible for me to talk pricing before I have any details on your project.

Its much like a doctor giving a diagnosis before a very thorough examination.

Typically, I ONLY work on projects where I can clearly see ROI for the business owner.

I realize many business owners want the best price but this is usually where quality falls off. My goal is delivering results. After all, your website is the face of your company online 24/7/365. Your business should be perceived in the best way possible not the cheapest way possible.

 

What’s your design style like?

I prefer to err on the side of a simple & minimal design aesthetic. I’ve found that the more complexity you try to bake into a site, the less likely it is that it will resonate with your customers.

That being said, that doesn’t mean I can’t tackle complex projects: I’ll just do my best to make the resulting experiences as simple as possible.

Will there be a dip in traffic if I change my site?

Almost always, you will find a slight dip in traffic initially, yes.

This is because (1) search engines need some time to understand your new site structure, and (2) other links you have pointing to your site will need to be redirected.

During our discovery phase, I’ll learn a little about your current marketing strategy to find out what we need to do to mitigate this as much as possible.

How long do projects usually take?

Like project cost, this varies quite a bit, though you should expect that it will take between 2 weeks and a couple of months to complete your project, depending on your requirements.

Do I own my website?

Yes, 100%.

Who is your ideal client?

I’ve worked with quite a few different people in my time as a freelancer: I’m pretty sure I’ve seen just about every weird personality type you can imagine.

That being said, let me describe the type of client who has received the most benefits from working with me:

Already has an established digital marketing pipeline, and is moreso looking to increase visitor conversions than increase traffic.

Their business is currently doing well financially. I’ve found that when this is not the case, it leads to micromanaging, which in turn neuters a project’s potential to move the needle for any business.

They’re incredibly-honest and transparent with the things they do and say.

They trust my recommendations, but push back when they think I’m not seeing something specific to their business.

They’re more focused on results than on intangible success criteria.

They’re outgoing and willing to entertain some friendly banter on the phone while we go through their project.

Ultimately, most projects usually take months to complete, so if we’re not compatible as human beings, it’s going to be a pain to work together.