Resources

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Google will never reveal how their algorithm works…

"We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone." -Google Google will never directly reveal how their algorithm works... but in this article they highlight some important factors...

How Important Are Reviews on Google?

Everyone is skeptical and doesn’t know who to trust.Well its almost 2020 and our attention spans have never been shorter! Google reviews help potential customers make decisions instantly! Google reviews are also one the core ranking factors on Google. What people say...

Free Marketing Material From Straight Google

Most business owners don't know this but Google will mail you free "leave us a review" marketing stickers and other cool marketing materials that you can print out and put in your place of business. Heres the link to get them for...

Why does your image appear on Google?

Have you ever wondered why certain images of you appear on google when you search your name? Google scrapes websites across the world and gathers information about each image on each website You might think an image is just an image but images actually contain a ton...

Something you must do before uploading photos to your website

I see so many business owners uploading photos directly to their websites from their iPhones.... This a bad idea. Here’s why the average size of these images are 8.7 MB each but the average size of a webpage should be 3 MB or less. So by uploading one of these images...

What is Pittsburgh Local SEO?

I hate the term SEO I see so many website designers claiming they know SEO but really they just install Yoast and that's it..... Truth is this term (SEO) is used irresponsibly like its something you can install or just a quick one-off task to complete.  To be frank,...

Why Meta Descriptions are Important for SEO

How is Google so fast and efficient? Pretend for one second you were trying to search every website on the internet without a search engine? How would this be possible? Google works a certain way for a reason. It takes a snapshot of every website it can (this is...

5 Ways For Spas & Estheticians To Increase Appointments Online

5 Ways For Spas To Increase Appointments Online Marketing your business in 2018 can be a daunting task. With so many avenues to pursue, you might not even know where to begin. To make things easier, I have comprised a list of 5 Ways For Spas & Estheticians To...

4 Reasons to avoid DIY website builders

4 Reasons Why You ShouldAVOID DIY Website Builders1. Your Website’s SEO Will Suffer! - Not Google FriendlySEO - Search Engine Optimization aka where you rank on Google, Bing, and DuckDuckGo etc.Platforms like Wix, Weebly and Squarespace do NOT mention they are not...
How Important Are Reviews on Google?
How Important Are Reviews on Google?

Everyone is skeptical and doesn’t know who to trust.Well its almost 2020 and our attention spans have never been shorter! Google reviews help potential customers make decisions instantly! Google reviews are also one the core ranking factors on Google. What people say...

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